Find your identity
For a new brand, or one that has outgrown its original look. Turn your positioning into a visual language you can use consistently.
- Brand direction & visual identity
- Logo, colour & typography
- Practical identity guidelines
Independent brand & packaging studio
Good things.
With a little
more bite.
We give food, drink and everyday goods a clear identity, a distinctive voice and packaging worth picking up.
Find your starting pointTHE MOXBERRY SKETCHBOOK / 01Illustrative packaging concepts
Clear at first glance.Interesting on a second look.Considered down to the small print.
01 / What we do
Find the right
kind of fresh.
A new idea needs a starting point. An established product might need a sharper story. We shape the work around what your brand actually needs next.
Make the shelf count
For a product ready to be held, stocked or shipped. Build a clear hierarchy that balances character with the information people need.
- Packaging concept & layout
- Product range architecture
- Artwork for agreed print formats
Bring it all together
For a brand moving into the world. Extend the core idea across the everyday materials that introduce your product and support its launch.
- Launch art direction
- Digital & social templates
- Product sheets & brand collateral
02 / How we think
Personality.
With a purpose.
A bold colour is only useful if it says something. We connect every creative decision to your product, your audience and the way the design will be used.
The idea and the practical details belong together.Get to the good bit
Start with the product, who it is for and what makes it different. Agree the problem before drawing the answer.
Give the idea a shape
Explore a focused creative direction through type, colour, language and layout. Discuss the reasoning alongside the visuals.
Work through the real details
Consider variants, small-format legibility and production requirements. Packaging work uses dimensions and specifications agreed with your supplier.
Make it useful beyond launch
Organise the agreed files and document how the identity works, so future materials feel like part of the same family.
03 / Your next move
Start with a
better brief.
You don’t need all the answers. A few clear notes about your product, your audience and your next milestone are a useful place to begin.
Use this little brief builder to organise your thoughts. Download your notes to keep, refine or share with a creative partner.
This is a planning tool. Your answers stay in this browser tab and are not sent to Moxberry.
04 / A few useful answers
Before the
first sketch.
Do I need a finished brand strategy?
No. Start with what you know: the product, the intended customer and why it should matter to them. If positioning is still unresolved, defining that direction should be part of the scope before identity or packaging design begins.
Can packaging work with an existing identity?
Yes. An existing logo and visual system can be the starting point. The first step is to understand which elements must stay, where the current packaging falls short and whether the identity has enough flexibility for the range.
What should I prepare for a packaging project?
A product list, any existing brand files, required copy and your supplier’s dimensions or cutter guides are useful. Include known materials, finishes and production constraints. Final product statements and required label information need to come from you and your relevant advisers.
How are scope and timing decided?
They depend on the number of products, the deliverables, the decisions already made and any production deadlines. An agreed scope should set out stages, feedback rounds, responsibilities and handover formats before design starts.
Does packaging design include manufacturing?
The design scope covers the agreed visual design and artwork. Printing, manufacturing and fulfilment are separate. Supplier specifications and proof checks should be built into the plan before artwork is released for production.